DON’T LET DUPLICATE DATA BOG DOWN YOUR SALESFORCE CRM
If you have bad data or data integrity issues in Salesforce, this will negatively affect your business and customer relationships.Salesforce does not have an option for handling duplicate data. The merging process must be done manually, making it incredibly time-consuming and frustrating.Here at Astreca, we empower companies by offering CRM data clean up and Salesforce merge opportunities. Our team members, for example, developed a Bulk Merge app that can mass merge accounts in Salesforce including for contacts, leads, and custom objects.
Astreca’s Bulk Merge automates the Salesforce data cleansing process in four simple steps:
We work closely with your team during this last step.
Merging is an irreversible process, so we take all necessary steps to secure with data backups and validation, ensuring the results are in line with your expectations.
We complete the end-to-end process in your sandbox or lower environment, validate the results, and then repeat this process in production.
Our Bulk Merge app will handle all the dirty work with data cleansing, but you will still need a strategy before you get started. Your business is unique, so you should have your own guidelines for what qualifies as “cleaned data.”
If you’re not sure where to start with your data quality issues, Astreca can help.
Let’s go over a scenario of how the Bulk Merge app works.
Imagine you have three records for IBM with similar addresses and slight variations in the company name:
Even though the addresses and company names do not exactly match, the Bulk Merge app can tell that these records are similar enough to be a candidate for merging.
If you want to begin identifying duplicate records in your Salesforce CRM, download the app to get started.