Tag: Data Cleansing

Digital Marketing

CRM Data Quality | Best Practices to Assess and Improve

lesforce, provides a major benefit for businesses. Your sales and marketing teams can easily reach a large audience with personalized messaging. Current and past customer documentation is available in real-time. And your team has a wealth of data at their fingertips to help you better serve the customer and improve profitability. But what happens when the CRM data quality is faulty?

Bulk Merge

Use these data cleansing techniques to improve Salesforce Data Quality

Your CRM solution is only as powerful as your data is accurate.

In any CRM, your most important objects will be Leads, Accounts, and Contacts. These three objects are the pillars of your data strategy — they’re everything you need to succeed. But when this data is incorrect, it can lead to gaps in knowledge, redundant labor, and fruitless efforts.