Salesforce is a powerful platform, but without understanding how these features can benefit your business, you could be wasting your money and setting your team up for failure. Lead scoring in Salesforce can be a formidable tool for your business and knowing how it works is critical to using it to its full potential. What […]
In 2006, Salesforce adopted the use of agile processes in the development of business software systems. The result? Using an iterative, scrum-based approach, Salesforce has changed the way it builds and adapts systems. Today, the company has $21.25 billion in annual revenue and 150,000 customers. Companies should consider using Salesforce’s approach to agile transformation in […]
Your CRM solution is only as powerful as your data is accurate.
In any CRM, your most important objects will be Leads, Accounts, and Contacts. These three objects are the pillars of your data strategy — they’re everything you need to succeed. But when this data is incorrect, it can lead to gaps in knowledge, redundant labor, and fruitless efforts.
sales teams to prospects, helps teams score their prospects, and helps teams track key metrics and engagement. But in a world inundated with data, it can be difficult to assure data quality. Let’s take a look at what you need to make sure that your data quality remains high.