Tag: DataAnalytics

Illustration of Salesforce Prediction Builder, showing AI-powered predictions, data analysis, and business insights for success.

Leveraging the Power of Salesforce Prediction Builder for Business Success

Salesforce Prediction Builder is an innovative feature within the Salesforce AI ecosystem that enables you to create custom predictive models using your existing data. Salesforce rebranded this tool as Einstein Prediction Builder, as part of its Einstein platform that incorporates AI-powered predictive analytics to deliver business insights. Key Features of Prediction Builder  Prediction Builder leverages […]

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Illustration of a marketing automation strategy with workflow diagrams, lead nurturing, and performance tracking tools.

Mastering Success: Crafting an Effective Marketing Automation Strategy

For tech-minded marketers today, marketing automation strategies are a pivotal step to drive high-value leads into the sales funnel. A marketing automation strategy can be the key to boosting your company’s growth. With automated marketing methods, you can drive your company’s overall lead generation, quality of leads, and, ultimately, sales and conversions.  Developing a B2B […]

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