Nearly 65% of businesses believe AI will improve customer relationships. One way it’s already done so is by integrating with popular CRMs like Salesforce. The company’s Einstein Copilot leverages the latest in AI and machine learning to support stronger customer relationships. What Is Salesforce Einstein Copilot? Einstein Copilot is Salesforce’s AI-powered assistant. It uses advanced machine […]
If you haven’t started using Sales Planning in Salesforce, you’re missing out on a remarkably efficient, data-driven planning tool. Sales Planning can help your teams increase sales and revenue through machine learning and predictive analytics. Introduction to Salesforce Sales Planning You already use your CRM platform to drive sales decisions. Salesforce’s new feature, Sales Planning, […]
What is Headless Commerce? Headless commerce gives you greater flexibility and control than standard e-commerce platforms. Though it requires greater skill and expense to implement, many retailers are making the switch. Definition and Overview Headless commerce separates the front end of your e-commerce application — what your customers see and experience — from the backend […]
ServiceNow and Salesforce are both popular cloud-based platforms for businesses. However, they each have different strengths and weaknesses. Understanding ServiceNow vs Salesforce can help you choose the best option for your company. Overview of ServiceNow and Salesforce Here’s a brief breakdown of the features and purpose of each platform. ServiceNow Overview ServiceNow is a cloud-based […]
In today’s technological jungle, every data-driven company eventually faces an important digital move: platform migration. Maybe you’re transitioning your CRM from Hubspot to Salesforce or switching clouds, your CMS, or your ERP. All of these moves fall under the scope of platform migration. And, regardless of initial and final platforms, all of these transitions rely […]
Pipeline Inspection is a comprehensive Salesforce tool for maximizing sales opportunities. Pipeline Inspection’s consolidated view of sales data allows team leads, sales managers, and sales representatives to prioritize the best opportunities and efficiently close deals. To get the most out of Salesforce’s AI-driven sales data, the Pipeline Inspection tool must be optimized for your business’s custom […]
For tech-minded marketers today, marketing automation strategies are a pivotal step to drive high-value leads into the sales funnel. A marketing automation strategy can be the key to boosting your company’s growth. With automated marketing methods, you can drive your company’s overall lead generation, quality of leads, and, ultimately, sales and conversions. Developing a B2B […]
Salesforce is perhaps the biggest player in the game when it comes to digital CRM services, e-commerce, and IT. It’s gained a reputation for excellence in the business world, but it may also be overwhelming when you’re just beginning. With so much to offer, many businesses wonder where or how to start. That’s where Astreca’s […]
The Salesforce platform has emerged as a cornerstone in the dynamic sales management arena. This robust system empowers businesses to drive growth through strategic CRM solutions. Yet, amid the myriad features and tools Salesforce offers, one often overlooked component stands out for its potential to enhance sales efficacy: the Merge Opportunities function. A well-oiled sales […]
In the age of data, Salesforce has emerged as a leading platform for precisely managing customer relationships and operational data. One critical Salesforce feature that businesses often overlook is Field History Tracking. This powerful tool provides valuable insights into the journey of your data, offering audit trails and historical perspectives crucial for decision-making and compliance. […]
