The Ins and Outs of Salesforce Einstein Analytics Data analysis is a critical practice that can help drive a business forward. Organizations can use data to make vital decisions based on consumer behaviors, past campaign performance, and prospect analysis. However, for many organizations, much of the information they collect does not get leveraged for their […]
You may already be using Salesforce to track sales data, share key information, and keep your teams connected. But did you realize that Salesforce is also a great tool for opportunity management? You may be wondering, “What is opportunity management in Salesforce?” This post will take a deep dive into this topic. We’ll look at […]
Learning institutions are comprised of various departments, all of which require the same data to accomplish different missions. So why have a different IT solution for each department? Often, educational institutions build their database management systems from the ground up or use cookie cutter software platforms that are not customized to meet all of their […]
lesforce, provides a major benefit for businesses. Your sales and marketing teams can easily reach a large audience with personalized messaging. Current and past customer documentation is available in real-time. And your team has a wealth of data at their fingertips to help you better serve the customer and improve profitability. But what happens when the CRM data quality is faulty?
CRM platforms such as Salesforce has come a long way since the early 2000’s when the more modern databases started hitting the market. From simply tracking customer contact information, to tracking customer purchases and interaction, to now, anticipating the buyer’s next moves, CRM platforms have become a necessity for businesses to innovate while providing the kind of customer engagement that has come to be expected in the B2B and B2C world of service.