These days, everyone knows how important it is to have accurate and up-to-date information in your system. However, over time, your data can become cluttered and disorganized, leading to decreased productivity and causing ineffective decision-making. So, what is data cleansing in Salesforce? What Is Salesforce Data Cleansing? Salesforce data cleansing is the process of improving […]
lesforce, provides a major benefit for businesses. Your sales and marketing teams can easily reach a large audience with personalized messaging. Current and past customer documentation is available in real-time. And your team has a wealth of data at their fingertips to help you better serve the customer and improve profitability. But what happens when the CRM data quality is faulty?
Your CRM solution is only as powerful as your data is accurate.
In any CRM, your most important objects will be Leads, Accounts, and Contacts. These three objects are the pillars of your data strategy — they’re everything you need to succeed. But when this data is incorrect, it can lead to gaps in knowledge, redundant labor, and fruitless efforts.
