Tag: Salesforce

Digital Marketing

CRM Data Quality | Best Practices to Assess and Improve

lesforce, provides a major benefit for businesses. Your sales and marketing teams can easily reach a large audience with personalized messaging. Current and past customer documentation is available in real-time. And your team has a wealth of data at their fingertips to help you better serve the customer and improve profitability. But what happens when the CRM data quality is faulty?

Bulk Merge

Use these data cleansing techniques to improve Salesforce Data Quality

Your CRM solution is only as powerful as your data is accurate.

In any CRM, your most important objects will be Leads, Accounts, and Contacts. These three objects are the pillars of your data strategy — they’re everything you need to succeed. But when this data is incorrect, it can lead to gaps in knowledge, redundant labor, and fruitless efforts.

Salesforce HubSpot Integration and challenges

Salesforce HubSpot Integration and challenges

How can you integrate HubSpot and Salesforce — and what are the most common isuses you might encounter? HubSpot and Salesforce are both leaders in the marketing and sales industries — and their platforms can be integrated with each other for even more power. But though HubSpot and Salesforce have built-in syncing and integration, companies can also run into some challenges. Let’s take a look at what it takes to integrate the two platforms.

Sales Automation

Why is sales automation important for your business?

Automation allows salespeople to focus on what they’re better at — sales. As artificial intelligence becomes more advanced, sales automation can become more advanced, too. So let’s take a look at how sales automation can improve efficiency and boost revenue.

CRM

Why is Data Quality so important for your business?

sales teams to prospects, helps teams score their prospects, and helps teams track key metrics and engagement. But in a world inundated with data, it can be difficult to assure data quality. Let’s take a look at what you need to make sure that your data quality remains high.