CRM Optimization Blog

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Growing Business Revenue with Salesforce B2B Commerce 

The traditional method for making B2B purchases is full of unnecessary hassles, especially in a world where shoppers relish convenience. For example, B2B buyers must often speak to an account manager or salesperson to get things started, which stands in stark contrast to how most online purchases are made. Whether you’re new to the B2B […]

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5 Reasons Why You Need Salesforce Tableau CRM for Your Business
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5 Reasons Why You Need Salesforce Tableau CRM for Your Business

The recent launch of the Salesforce Tableau CRM brings together expertise in managing the relationship and marketing data with unparalleled data visualization. By combining the strengths of the Salesforce platform with the Tableau visualization capabilities, your business can drive sales and understand data better. Here are five reasons why you need Salesforce Tableau CRM for […]

How To Effectively Implement Lead to Cash in your CRM
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How To Effectively Implement Lead to Cash in your CRM

Salesforce is a powerful tool, allowing you to engage with customers and manage all aspects of your business from one integrated platform. It’s also an ideal way to quickly convert leads to cash-paying customers with functions that accelerate quotes and allow for deals to be closed quickly.

Digital Marketing
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CRM Data Quality | Best Practices to Assess and Improve

lesforce, provides a major benefit for businesses. Your sales and marketing teams can easily reach a large audience with personalized messaging. Current and past customer documentation is available in real-time. And your team has a wealth of data at their fingertips to help you better serve the customer and improve profitability. But what happens when the CRM data quality is faulty?

Business
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How to plan a successful Salesforce Implementation?

How to plan a successful Salesforce Implementation? You’ve decided to join the millions of businesses using Salesforce CRM. But what comes next? Salesforce CRM is a complex tool — and integrating it with your existing culture, processes, and infrastructure will take some time. So let’s take a look at how to plan a successful implementation with our Salesforce CRM checklist.

Bulk Merge
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Use these data cleansing techniques to improve Salesforce Data Quality

Your CRM solution is only as powerful as your data is accurate.

In any CRM, your most important objects will be Leads, Accounts, and Contacts. These three objects are the pillars of your data strategy — they’re everything you need to succeed. But when this data is incorrect, it can lead to gaps in knowledge, redundant labor, and fruitless efforts.

Salesforce Integration
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Salesforce Integration: Key considerations

Salesforce is today’s premier customer relationship management suite — and many companies are building their processes and data management around it.

But first, why would you want to integrate your Salesforce CRM with other solutions? Through integration, you can:

Salesforce HubSpot Integration and challenges
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Salesforce HubSpot Integration and challenges

How can you integrate HubSpot and Salesforce — and what are the most common isuses you might encounter? HubSpot and Salesforce are both leaders in the marketing and sales industries — and their platforms can be integrated with each other for even more power. But though HubSpot and Salesforce have built-in syncing and integration, companies can also run into some challenges. Let’s take a look at what it takes to integrate the two platforms.

Sales Automation
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Why is sales automation important for your business?

Automation allows salespeople to focus on what they’re better at — sales. As artificial intelligence becomes more advanced, sales automation can become more advanced, too. So let’s take a look at how sales automation can improve efficiency and boost revenue.