Your CRM solution is only as powerful as your data is accurate.
In any CRM, your most important objects will be Leads, Accounts, and Contacts. These three objects are the pillars of your data strategy — they’re everything you need to succeed. But when this data is incorrect, it can lead to gaps in knowledge, redundant labor, and fruitless efforts.
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Salesforce is today’s premier customer relationship management suite — and many companies are building their processes and data management around it.
But first, why would you want to integrate your Salesforce CRM with other solutions? Through integration, you can:
How can you integrate HubSpot and Salesforce — and what are the most common isuses you might encounter? HubSpot and Salesforce are both leaders in the marketing and sales industries — and their platforms can be integrated with each other for even more power. But though HubSpot and Salesforce have built-in syncing and integration, companies can also run into some challenges. Let’s take a look at what it takes to integrate the two platforms.
Automation allows salespeople to focus on what they’re better at — sales. As artificial intelligence becomes more advanced, sales automation can become more advanced, too. So let’s take a look at how sales automation can improve efficiency and boost revenue.
sales teams to prospects, helps teams score their prospects, and helps teams track key metrics and engagement. But in a world inundated with data, it can be difficult to assure data quality. Let’s take a look at what you need to make sure that your data quality remains high.
CRM platforms such as Salesforce has come a long way since the early 2000’s when the more modern databases started hitting the market. From simply tracking customer contact information, to tracking customer purchases and interaction, to now, anticipating the buyer’s next moves, CRM platforms have become a necessity for businesses to innovate while providing the kind of customer engagement that has come to be expected in the B2B and B2C world of service.
